With big marketing opportunities around the corner including Halloween and Christmas, now if the perfect time to enhance your marketing. But should you choose a digital marketing company or a freelance digital marketing business to get the best results for your money? Read on to find out.

What is a freelance digital marketer?

A digital marketing freelancer is a professional who offers their services as an independent contractor rather than being employed by a specific company or agency. This means that they work on a project basis for various clients, providing digital marketing services such as social media management, email marketing, content creation and more. Freelance digital marketers have the flexibility to work with multiple clients at once and can choose their own schedule and work from anywhere they have an internet connection.


There are several reasons why businesses may choose to work with a freelance writer rather than hiring a digital marketing agency. Firstly, freelancers often offer more affordable rates compared to agencies as they don’t have the overhead costs associated with maintaining an office space and employees. Additionally, freelancers often have a more personalized approach and are able to provide one-on-one attention to their clients.


While there are many benefits to working with freelance digital marketers, there are also some potential drawbacks that businesses should be aware of. One major issue is the lack of consistency and reliability. As freelancers work on a project basis, they may not always be available for ongoing work or have the capacity to take on new projects when needed. This can lead to delays and disruptions in marketing efforts.


Another potential downside to working with freelance digital marketers is the lack of specialized expertise. Unlike agencies, freelancers may not have a team of experts in various areas such as SEO, PPC, or graphic design. This can limit the range of digital marketing services they are able to offer and may lead to hiring multiple freelancers for different tasks, which is much less efficient.

What is an agency for digital marketing?

A digital marketing agency is a company that specializes in providing various digital marketing services to businesses. These agencies often have teams of experts in different areas of digital marketing, allowing them to offer a wide range of services such as web design, SEO, PPC advertising, social media management, and more. Agencies work with clients on a long-term basis and provide ongoing support for their marketing efforts.


One of the biggest advantages of working with a digital marketing agency is their level of expertise and resources. Agencies have teams of specialists who are trained and experienced in various aspects of digital marketing, making them well-equipped to handle any type of project or campaign including search engine marketing, social media marketing and SEO. Additionally, agencies often have access to advanced tools and technologies that can help businesses achieve better results.


Another benefit of working with a digital marketing agency is the consistency and reliability they offer. As agencies have dedicated teams, clients can expect ongoing support and communication throughout their project. This allows for a more streamlined and organized process, making it easier to achieve marketing goals.


The main downside of working with a digital marketing agency is the cost. Agencies typically charge higher rates compared to freelancers due to their overhead costs and the level of expertise they offer. This can be a barrier for small businesses or those on a tight budget. Additionally, agencies may have fixed contract lengths and may require long-term commitments from clients, which may not be suitable for all businesses.

Finding the best digital marketing agencies

In conclusion, both freelance digital marketers and digital marketing agencies offer unique benefits. However, top digital marketing agencies are usually able to offer a broader insight on the marketing industry. Digital agencies have the capacity to help you with social media management or content marketing of any kind.


At Roku Agency, we are a digital marketing agency based in London, New York and Tokyo. With an experienced team of experts, we are able to support you with proven techniques to get you guaranteed, individualised results, so book a call to find out more about how we can help you today.


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