Marketing is a key aspect of any business, as it plays a crucial role in promoting products or services to potential customers. Over the years, marketing has evolved and diversified into various types such as traditional marketing and digital marketing. Both methods have assets, so read on to find out which is better for your business.

Types of marketing agency

There are two main types of marketing agencies: traditional and digital. Traditional marketing agencies focus on offline marketing methods while digital marketing agencies specialise in online strategies including social media marketing. Read on for a closer look at the details of each kind of marketing.

Traditional marketing services

Traditional marketing, also known as offline marketing, refers to any type of promotional activity that does not involve the internet or electronic devices. This includes methods like print advertisements, billboards, TV and radio commercials, and direct mail. Traditional marketing strategy includes creating and executing campaigns using these methods to reach a target audience.

Digital marketing services

On the other hand, digital marketing has emerged as a new and rapidly growing form of marketing. It utilizes electronic devices such as computers, smartphones, tablets, and social media platforms to promote products or services. Digital strategy includes creating and implementing online campaigns that utilize various strategies like SEO, PPC, content marketing, social media marketing, and email marketing.

What's the difference?

One of the main differences between a traditional and a digital marketing company is the reach and targeting capabilities they have. Traditional methods have a limited reach, as they can only target a specific geographical area or demographic. In contrast, digital marketing allows businesses to reach a larger and more diverse audience, as it has a global reach and can target specific demographics through various online platforms.


Another difference is the cost. Traditional marketing methods, such as print advertisements or TV commercials, are often more expensive and have a limited lifespan. In comparison, digital marketing strategies are typically more cost-effective and can be easily adjusted or updated in real-time to suit the needs of the business.


Moreover, digital marketing provides more accurate and measurable results compared to traditional methods. With digital marketing, businesses can track and analyze their campaigns in real-time to see which strategies are working and make necessary changes for better performance. Traditional methods, on the other hand, provide limited data and insights on campaign effectiveness.

Which one should you choose?

Choosing between a traditional and digital marketing agency ultimately depends on your business goals and target audience. If your target market is more traditional and offline, then a traditional marketing agency may be the best option. However, if you want to reach a wider and more diverse audience, especially in today’s digital age, then partnering with digital agencies can yield better results.


In conclusion, both traditional and digital marketing agencies have their own strengths and benefits. However, as the world becomes increasingly connected through technology, it is becoming more apparent that digital marketing is the way forward for businesses looking to reach a larger audience and drive better results.

Best digital marketing agencies

So, if you want your business to thrive in today’s highly competitive market, partnering with a creative marketing agency like Roku Agency may be the best option. We are a digital marketing agency based in London. We specialise in digital strategies including social media marketing services, google ads and long term digital marketing campaigns.


We are a performance marketing agency with proven great results, so get in touch for a personalised meeting on how we can help you.

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