Struggling to decide which marketing options are best for your business? Let’s cut to the chase – it really depends on what your business objective is and what you need help with.


Would you benefit from an agency with access to the latest technology? Or one with the ability to tailor campaigns to maximise reach and effectiveness? It is these needs that determine which option will get the most out of your business.

Read on to find out more about the things you need to consider and how social media marketing and digital marketing can benefit you in different ways.

Factors for start ups

There is a lot to consider, whether this is your first start up or one of many. Should you hire an in house marketing team or outsource? Do you want a digital marketing agency based near you or can you find an agency you can trust further away? But one of the most frequent questions that plague business owners is the difference between digital marketing and social media marketing, and which you need.


Both digital marketing services and social media marketing services offer unique advantages for businesses, so it is important to consider which approach will best meet your needs before making a decision.


To help you, we have compiled a simple guide to the differences and which is better for your individual situation, because we understand that no two businesses are the same.

Digital Marketing Agency Workspace - Roku Agency

What is digital and social media marketing?

The first thing to explore is what digital and social media marketing actually are, so here is a quick rundown of the key aspects of each.

Digital marketing

Top digital marketing agencies provide a variety of services to businesses, including search engine optimization (SEO), content marketing, email marketing, online advertising and website design/development.

Social media marketing

On the other hand, social media marketing services focus on optimising a company’s presence on social media platforms and developing strategies to engage customers and potential buyers. They use sophisticated metrics to measure the success of campaigns and can provide detailed insights into customer behaviour.

What is the difference between digital and social media marketing?

The main difference between digital and social media marketing is the scope of services they offer.

A digital marketing company can provide a wide range of services that help to increase visibility, engagement and conversions for businesses through marketing strategy.

Alternatively, a social media management agency’s focus is more specific – helping companies effectively use social media channels.

Which is better, digital marketing or social media marketing?

If you are more focused on using social media channels to reach and engage potential customers, then hiring a social media management agency would be more suitable. This is especially apt if you are looking to grow your business through paid media and influencer marketing.

However, if you’re looking for an agency that can provide a comprehensive approach to digital marketing, then hiring a digital marketing company is the best option. This choice means you can adapt the service to meet all of your needs rather than just focusing on social media.

Overall, choosing a digital marketing service ensures that your business can reach its full potential by making the most of all of the marketing options open to you. Rather than restricting yourself to just social media marketing, the best digital marketing agencies can help you set out a long-term plan and continue to evolve it so that you can be certain your business is continuing to grow.

The best digital marketing agency for you

Once you have chosen the best approach for your business, the next step is finding a marketing agency that meets all your needs. The right digital marketing agency for you is one that clearly understands your vision and consistently communicates with you to ensure you get everything you want from the service.

The easiest way to work out if an agency is right for you is to talk to them directly. This way, you can quickly get a sense of their work ethic, how they talk to clients, and whether they understand and align with your goals.

Two for the price of one

So, now you know the difference between digital marketing companies and social media marketing. But why choose when you can have both?

Here at Roku Agency, we have an expert team who specialise in creating digital marketing strategies and conducting research as well as using this to create much more targeted social media marketing with a proven track record. We believe that the two are closely intertwined, which is why we offer support with both as part of our tried and tested digital marketing packages.

To get the best of both worlds, book a no obligations call with us for personalised advice from one of the best digital marketing agencies today!

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