As a small business, advertising on social media is one of the best ways to get your brand out there without spending too much to begin with. But, it can be tough to think of new and creative ways to engage your audience. Here are some of our top digital marketing hacks to get your brand seen, even on a low budget.

How to promote your business on social media for free

Write blogs

One completely free way to promote your business as well as build up some credibility around your brand is by writing blogs that are relevant to your clients. This is one of the most cost-effective digital marketing strategies as you can build up your website completely free. You can incorporate this into other social media too by creating on-brand posts which direct audiences to your blog posts.

Search engine optimisation

SEO, search engine optimisation, is used by all the best digital marketing agencies. Using keywords that are commonly searched and likely to be typed in by your target audience means you are much more likely to reach the right client base and create more conversions. SEO can be utilised on your website pages as well as in blog posts and any other text you post online – everything, including social media post descriptions, can be SEO optimised.

Interact with local businesses

Another completely free way to grow your business is to connect with other local companies and interact with them online. This is a great way to increase your engagement. You could even cross promote by including links to each other’s sites which can help to increase your SEO and improve your ranking on search platforms.

How to introduce your new business on social media examples

For small businesses, it can be intimidating trying to set up your social media platforms and get started with your first marketing strategies. Here are some ideas of creative ways to go about introducing your business to the world through social media marketing.

Creative ways to promote your business on social media

Google Ads

Google shopping is more common than you might think, and utilising good ads is a great way to ensure your product or service is the first thing a potential customer sees, beating out the competition. Top digital marketing agencies can help you create Google ad campaigns and monitor them to ensure that you are always including the most relevant keywords and adjust your ads to keep them at peak performance.

Interactive posts

One exciting way to engage your followers as well as the general public is to create more interactive posts. This could include anything from polls to quiz questions that require your audience to choose an answer or opinion quickly and easily. Get started exploring the sticker options on Instagram, for example, where there are plenty of interactive elements you can incorporate.

Moving parts

Having moving elements on your posts is a great way to grab the attention of a viewer and stop them from scrolling to focus on your post. It could be creating videos for your social media, or something as simple as adding some moving lines, patterns and accentuations.

Examples of small businesses using social media

If these ideas aren’t enough to get you inspired, we have compiled some of our favourite examples of businesses using social media to promote their brand. Make sure to take note of how they use tone of voice and consistently target a specific audience to achieve success from their online marketing.

Innocent Smoothies

The clever use of cheeky taglines and quick quips are employed by Innocent Smoothies both in their physical marketing and social media marketing. This coherence helps to solidify their brand and tone of voice as well as making the brand memorable and engaging their wide audience.


Embracing new social media has allowed Duolingo to build a strong following, especially among younger users, through the use of TikTok and short videos. Using humour and playing into online trends has only reinforced the interest of students and young adults, resulting in increasing use of the service.


Using bright colours and bold graphics is at the forefront of banking app Mint’s social media strategy. Instantly grabbing the audience’s attention and following up with relevant and useful information helps them grow an active following online.

Social media plan for small business template

If you are looking for a social media advertising template, it is important to remember that advertising services are most effective when tailored to your specific business. To ensure you are putting out content that is going to reach the right audience, it is key that you do the research and put together a plan that is accurately targeted towards your audience.

Too busy to create your own template? Don’t worry – that’s exactly why digital marketing services exist to support you.

The internet marketing service you can trust

Looking to create social media marketing materials that will actually make a difference in terms of conversions? The best way to use social media to your advantage is by working with digital marketing agencies who can save you time and kickstart your online marketing campaign, leaving you with plenty of time to focus on the more important sides of running your business.

If you are looking for a way to help your small business thrive, internet marketing agency teams are one of the best options for getting results. Here at Roku Agency, we are a digital marketing agency that specialises in online campaigns and assisting small businesses. If a long term digital marketing strategy or preprepared social media content sounds good to you, then be sure to book a no obligations call with our team today!

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