Digital marketing and social media marketing are two terms that are often used interchangeably in the marketing industry. However, while they may seem similar, there are key differences between these two types of agencies.

What is Digital Marketing strategy?

Digital marketing efforts can encompass all forms of online marketing efforts to promote a brand or product. Digital marketing strategies can include search engine optimisation (SEO), pay-per-click advertising (PPC), email marketing, content marketing, and more. The goal of digital marketing is to reach a targeted audience through various online channels and convert them into customers.

Digital marketing campaigns

Digital marketing campaigns involve creating specific strategies and tactics to achieve a set goal or objective. For example, a campaign may focus on increasing website traffic, generating leads, or promoting a new product launch. These campaigns often utilise a combination of different digital marketing methods to achieve their desired results.

Digital marketing methods

Digital marketing methods refer to the specific tactics used within a campaign, such as email marketing, social media advertising, or influencer marketing. These methods can be tailored to fit the specific needs and goals of a brand or product.

What are Social Media Marketing strategies?

In contrast, social media marketing focuses specifically on using social media platforms to promote a brand or product. This can include creating and sharing content, paid media, influencer marketing, and more.

Social Media Platforms

Social media channels such as Facebook, Instagram, Twitter, and LinkedIn are the main channels used in social media content marketing. Each platform has its own unique features and audience demographics, allowing brands to tailor their strategies accordingly.

Social Media Management

Social media management refers to the process of managing a brand’s presence on social media platforms. This can include creating and scheduling content, engaging with followers, and monitoring analytics to track performance.

Key Differences between Digital Marketing and Social Media Marketing

While both digital marketing and social media marketing aim to promote a brand or product online, there are some key differences between these two types of agencies.

  • Scope: Digital marketing encompasses all forms of online marketing and actually includes social media marketing, while social media marketing focuses specifically on using social media platforms.
  • Objectives: Digital marketing campaigns typically have specific goals such as increasing website traffic or generating leads, while social media strategies often focus on building brand awareness and engagement.
  • Target Audience: While digital marketing campaigns can target a broader audience, social media marketing often focuses on reaching a specific demographic or niche market.
  • Tactics: Digital marketing may utilise various methods such as email marketing and PPC advertising, while social media marketing relies heavily on creating content and engaging with followers on social media platforms.

How top digital marketing agencies can help you

The best digital marketing agencies will be able to help you with social media marketing, but can assist with a range of much broader digital marketing efforts too.


Roku Agency is a digital marketing agency based in London, New York and Tokyo, providing high quality digital marketing services to clients all over the world. From ad writing to website overhauls and SEO optimisation, we are a creative agency who specialise is connecting business to audiences, so sign up for a personalised call to find out more today!

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