No matter what time of the year, you can always use seasonal marketing to your advantage and there is no better time to start exploring seasonal digital marketing strategies for your business than right now! So, whether you’re already fully immersed in content marketing or just starting out, here are some tips on using seasonal marketing to maximize your digital reach.
What is seasonal marketing?
It’s as straightforward as it sounds – refine your marketing depending on the season to help reach your target audience in a way that is much more compelling and creates conversions. Whether it’s summer sun, barbeques and beaches or Christmas spirit, playing into the season is a great way to engage current customers as well as reach new ones. So, to enhance your digital marketing campaign for the coming year, here are some of our seasonal marketing top tips.
Seasonal marketing tips
Use data to your advantage
Search engines and marketing data are some of the most useful tools when it comes to planning your marketing. You can use online aids like Google Trends to see when people are actually searching for terms related to your product or service. For example, if you are selling Christmas themed items, you may find that people start searching for these things as early as September or October, so you need to start your seasonal marketing in time to reach these potential customers.
Seasonal social media marketing
Social media platforms are another great tool that can bring great rewards if you use it with the seasons in mind. Many companies create social media accounts in order to communicate with customers directly and target them individually. By tailoring your content to the season, you can be sure to really capture the attention of potential customers.
Nothing captures attention more than a bargain, and seasonal offers are a great social media marketing strategy. Including a time pressure in your deal adds value and increases the chance of making conversions while you have the attention of your customer.
Social media channels are also ideal as you can repeatedly share your branding and message. The marketing rule of seven says that a consumer must see your advertising at least seven times before they will take any action. Creating seasonal content online is an easy way to get your product or service in front of customers repeatedly, making sure they remember you and ultimately make a purchase.
Use your time strategically
Seasonal social media use can be a very effective digital marketing strategy, but it can also be time-consuming. Using the data you have collected, you can identify the quieter periods for your business and get started with planning and creating your content during this time. That way, you have all of your social media content ready for the upcoming season so that you can capitalise on your busiest periods without losing any vital time.
Seasonal marketing difficulties
As with any global marketing, there are some challenges to this strategy. If you are looking to advertise around the world, you need to make sure your content applies. This can make it difficult to base your marketing around summer or winter, for example, but you can still capitalise on seasonal marketing when it comes to events celebrated at the same time all around the world like Christmas.
Digital marketing done right
At Roku Agency, we have tried and tested our approach to ensure we have the most effective digital marketing strategies. We can offer specialised search engine optimization, email marketing, google ads and more to ensure your online marketing is getting the best results for your business. So, cut the hassle and leave the strategy to us – book a no obligations call today to find out how we can help you!
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