Lifestyle and luxury marketing - on a budget

Your products are extravagant. But your marketing agency doesn't have to be.

We’re a luxury marketing agency for small businesses – so we do things a little differently. Our results-driven digital marketing is designed for revenue growth, without crazy agency fees.

The luxury sector can be hard to break into. Small, new luxury brands tend to struggle with finding the right luxury consumers. We can help. Whether you’re selling streetwear, tech, accessories or wellness – let our marketing strategy help you grow.

Thrive in the lifestyle industry

Faster, cheaper results

We use AI and machine learning software to deliver the same results as bigger agencies - but at a much lower cost. We pass those savings straight onto our clients.

Craft a strong digital presence

We'll create scroll-stopping ads, and optimise your website to get to the top of search results. Our digital strategy will ensure we attract the right customers to your luxury products.

Results-driven

We want you to sleep more soundly at night - so we’re laser-focused on turning our efforts into actual sales. We constantly test and improve our methods, to ensure you're getting good value.

Big results - in just a few months

Here’s what our marketing plan did for one of our recent clients in just 3 months.

Quadrupled revenue:

Tripled organic traffic:

Our clients

During our 7 years of experience as a creative agency, we’ve worked with a wide variety of lifestyle and luxury brands, from tiny start-ups to multinational companies. Whether you’re a large corporation or operating out of your garage, we’ll put the same time and care into getting to know your luxury product – and finding the right luxury customer who wants to buy it.

The small-yet-mighty PICNIC Plan

Our digital marketing strategy has been such a huge success, American Express asked us to teach it to their merchants worldwide.

It’s called the PICNIC Plan, and it’s designed to get small businesses increased brand awareness and sales. We know first-hand how marketing can make or break a brand – but we also know that many startups don’t have the marketing budget to hire digital marketing agencies.

That’s why we designed the PICNIC Plan to be small, yet mighty – just like you. It focuses on doing just two things really well: search engine optimisation (SEO), and ads.

Our plans

The PICNIC Plan : £1000 per month ex. VAT

Our unique, super-streamlined service is perfect for lifestyle and luxury brands on a budget. Here’s what you’ll get:

Keyword research – we’ll examine what your customers are searching for, so that we can make you their answer
Technical SEO – we’ll optimise your site to climb the ranks of Google search
Blog content – we’ll create one SEO-rich blog per month to draw people to you, optimised by AI technology
Social retargeting campaigns – we’ll target high-interest customers and lead them to convert
Ad copywriting – our writers will create attention-grabbing ads in your restaurant brand’s tone of voice

PICNIC Plus : £2000 per month ex. VAT

It’s simple: PICNIC Plus is exactly the same as the PICNIC Plan, but our efforts are doubled. If you want to invest in faster business growth, this is the package for you.

Interested in our PICNIC Plus package? Contact us for more information.

Interested? Here's what we'll do on our free call:

Dive into your business

We'll look at your business, review your marketing efforts and see where things could be improved.

Find where the money is leaking

We'll find exactly where your strategy could be optimised to make you more money, with less effort.

Create a plan with you

At the end of this no-obligation call, you'll walk away with a marketing plan you can implement with your team.

Book a call with our friendly team

Client Testimonials

Andrew Heald CEO, Fishers Gin

Paul and his team really helped us increase our digital footprint and e-commerce business in 2020. They created us a new website and handled all of our digital advertising.

Gareth Maxwell Commercial Director, Hattingley Valley

Paul and his team have great knowledge of both Facebook and Google and are able to get you up and running successfully on both of these platforms. With his experience and from working with multiple brands, he is able to use his learnings to benefit all of his clients, thanks for all of your help!

James Grundy & Felix James Founders, The Small Beer Company

Working with Roku Agency was absolutely critical to our growth in 2020. We highly recommend them as a fantastic one-stop-shop for any company looking to expand their online sales and paid advertising strategy, especially those that are looking to scale their e-commerce to its full potential.

Frequently Asked Questions

How do I know if this service will work for me?

We’re so confident in our approach, if we don’t double your return once your contract is up, our senior media buying team will jump in and scale it for you at no extra cost. This would usually cost £4,000 per month. We’ve developed and tested this approach on all types of industries and companies over the course of many years - from the luxury industry to food and drink. As long as you have a website, our luxury marketing strategies will work for you.

An agency quoted me £5000 a month! How is this so cheap?

Not a bad deal! We’ve seen the services we offer priced at £10,000 per month - and luxury marketers tend to go even higher. We can do the same work for a fraction of that, because we make clever use of AI, machine learning and automated reporting. We use this to work faster and smarter, at the cutting edge of marketing technology.

My sales are doing okay - how do I know if this will help?

The world of digital marketing is constantly changing, and in the current climate, it’s crucial to stay ahead of the competition - especially in the lifestyle sector. We want our luxury brand marketing strategies to not just help your business survive the hard times ahead, but to reach its fullest potential.

I already have a social media/marketing hire, will I be doubling up?

Not at all – we work with in-house marketing teams every day. We bring a different set of skills to the table through our specialist use of ads, content marketing and advanced SEO/local SEO techniques. Plus, posting on your social media accounts isn’t what we do – it’s smart to keep that in-house.

How long is the contract?

We work with our clients for a minimum of 6 months to be able to deliver them exceptional results. If we don’t double your return once your contract is up, our senior media buying team will jump in and scale it for you at no extra cost. This would usually cost £4,000 per month. We’ve never had a client leave at the end of a contract.

Is your PICNIC Plan the only service you offer?

PICNIC and PICNIC Plus are our ultra-streamlined packages that we can offer for the quoted price. However, if you require other services such as website design, branding or PR, we can help with that too. Just let us know in your call and we can discuss.

We wrote the book on it.

Written by our founder Paul Hannagen in 2019, Gastronomic Marketing details how companies in the food sector can use gastronomy to develop meaningful relationships with their customers. Paul went from chef and restaurateur to leading a full-service digital marketing agency – and he picked up the tricks of the trade along the way.

Breaking bread and sharing a table are powerful ways to build rapport, and this book tells you how to do it well. This book contains tips, guidance and advice from one of the UK’s best digital marketing companies on how to ensure your events or gastronomic gifting campaigns provide the best return on investment.