Previously, we have looked at on page, off page and technical SEO. We have covered keyword research and why SEO is important if you want to create organic search results. The next step for your business is to explore the other three fundamental elements of SEO: image, video and local SEO. So, read on to enhance your local SEO strategy.

The types of SEO

Image SEO, Video SEO and Local SEO are all important elements of a successful Search Engine Optimization (SEO) strategy. Image SEO involves optimizing images for search engine results pages (SERPs), while Video SEO is about optimizing videos for the same purpose. Lastly, local SEO is focused on helping businesses to appear in SERPs within their local area. Each element is covered in more detail below so that you can get a better understanding of how to implement them.

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Image SEO

Images are an essential part of any website or blog. They can be used to add visual interest, show off your product, explain concepts and engage with potential customers.


Image SEO is about all the visuals on your web page and the process of optimising images for search engine results pages (SERPs). Search engines rely heavily on text so this is done by adding relevant titles, captions, alternative text (ALT text) and file names to ensure that your image appears in the search results. To do this, you need to consider how potential customers search for your products or services and use keywords that relate to them in the ALT text of your images.

Video SEO

Video content is becoming increasingly popular and can be used to engage with potential customers, but you need to think about search engine marketing when it comes to videos too.

Optimizing videos for SEO involves using relevant titles, descriptions and tags to make sure that the videos appear in SERPs. You can also create transcripts of your videos so search engines can understand and index them better. Additionally, sharing your videos on social media platforms such as YouTube and Vimeo can help enhance video SEO as they provide backlinks to your website.

Local SEO

Local SEO is used to target customers in a specific geographical area. It also helps to improve the visibility of local businesses in SERPs.


To ensure your business appears in local search results, you need to create and optimise a Google My Business page. This is an official directory listing that puts your business information on the map so potential customers can easily find it. You will also need to focus on building local citations, which are references to your business in the form of online directories. These can include industry-specific websites such as Yelp and TripAdvisor and general ones like Yellow Pages.


You should also consider creating local content that is optimised for keywords related to locations, such as towns and cities. This will help enhance your website’s visibility in SERPs when potential customers search for local businesses.

Skip the stress with a local SEO service

By utilising these three SEO elements, you can increase the visibility of your website and make it easier for potential customers to find your business. This can help drive more traffic to your site and ultimately lead to more conversions. Digital marketing can be tricky, and getting started with local SEO is time consuming, but there are plenty of local SEO services that can be outsourced to save you wasting resources on a job that can done more quickly and effectively by experts.


Continue learning in the next part of the SEO for Beginners series on white hat and black hat SEO, or for any help or guidance with creating an effective SEO strategy for your local business, get in touch with us at Roku Agency or set up a call to find out how we can change the course of your business for the better.

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