Search engine optimisation is a relatively new term, but if you are a business owner, it is something you need to be utilising. SEO is short for search engine optimisation and it involves using various methods to improve how your website ranks in the search engine results. SEO should be an essential part of any businesses marketing strategy, as it enables you to reach a wider audience and increase your visibility online.

When it comes to SEO, there are three main areas – on page, off page and technical. In part one of this guide, we will break down these core areas of SEO and how to implement them so that you can start benefitting from them straight away!

Why does SEO matter?

SEO is becoming increasingly important in the modern age. It can help your businesses to stand out from competitors, increase your presence online and build a strong reputation. SEO also helps you reach audiences that you would otherwise have difficulty reaching, such as those using mobile devices or who are located in different countries. Furthermore, by improving your website’s performance in organic search results through SEO, you can also increase the number of visitors to your website, which leads to more potential customers.

The types of SEO

There are a lot of different areas of search engine marketing that you can focus on to help boost the performance of your digital marketing. Search engines rely on a range of data to decide which pages to list highest, showing to potential customers. To make sure you are getting the most traffic to your website and the most attention on your business, it is best to focus on the key areas first to ensure you have a well established base to work from. Here are the three core areas that you should work on first.

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On Page SEO

On-page SEO involves optimizing and improving individual web pages in order to rank higher in search engine results. It involves conducting keyword research and updating content with relevant keywords, including meta descriptions, titles and image alt text as well as structuring the page correctly with headings and subheadings.

Off Page SEO

Off-page SEO involves activities that are done outside of the website in order to improve search engine rankings. This includes link building, social media engagement, content marketing and influencer outreach. The goal is to increase your visibility on the web, build relationships with other websites and create a presence online for your brand.

Technical SEO

Technical SEO involves optimizing the technical aspects of a website in order to improve its rank on search engine results. It involves making sure that your website is easy to crawl and index by search engines, optimizing page load times, making sure the code is up-to-date and monitor your website for any technical errors. This helps ensure that your website is running smoothly and efficiently which will lead to higher rankings.

A shortcut to SEO

SEO is an essential part of any digital marketing strategy as it helps improve your website’s visibility on search engine results pages. By focusing on the three core areas of SEO – on page, off page and technical – you can start seeing positive results for your business straight away. However, SEO can be not only daunting, but also time consuming. It is important not to let SEO be forgotten if you want to see your business to succeed, and the best shortcut to a surefire SEO strategy is to work with an search marketing agency.

At Roku Agency, we have proven success with on and off site SEO as well as technical, local and more so whether it’s google ads, paid search or just understanding the search engine algorithms, our experienced team can help. With frequent reports using google analytics, we can identify the weak spots in your SEO and adjust or create new content to address it. 

So, read part two and three of our SEO for beginners guide for more, or to get guaranteed results without wasting any time, book a call with us today!

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