Social media marketing is a powerful tool for businesses to connect with their target audience and build a strong online presence. With the rise of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, it has become essential for companies to have a solid social media marketing strategy in place.


But what exactly is a social media marketing strategy? And why is it important? Read on to find out.

Which social media platforms?

With so many social media channels around these days, it can be hard to know where to reach your target audience. To create engaging content and build a following around your social media posts is only effective if you choose the right social media platform. To help you decide, here is a list of when to choose which social media platform:


  • Facebook: With over 2.8 billion active users, Facebook is the largest social media platform and a great choice for businesses looking to reach a wide audience. It’s also an ideal platform for promoting products and services through targeted ads.
  • Instagram: This photo-sharing app has over 1 billion active users and is highly popular among young adults and millennials. It’s a great platform for businesses that have visually appealing products or services, such as fashion, beauty, food, and travel.
  • Twitter: With its character-limited posts, Twitter is perfect for quick updates and engaging in real-time conversations with your audience. It’s also a great platform for sharing news and updates about your business.
  • LinkedIn: This professional networking platform has over 740 million users and is ideal for B2B companies looking to connect with other businesses, professionals, and potential clients. It’s also a great platform for recruiting top talent.

Social media marketing plan

Setting social media marketing goals is essential. Before you start creating content and promoting your business on social media, it’s important to define what you want to achieve. This could be increasing brand awareness, driving website traffic, generating leads, or boosting sales.


Once you have set your goals, the next step is to develop a plan that will help you achieve them. Your social media marketing plan should include:


  • Content strategy: This involves creating and sharing valuable, relevant, and consistent content that will resonate with your target audience. It’s important to have a good mix of visuals, text-based posts, videos, and user-generated content.
  • Posting schedule: Consistency is key when it comes to social media marketing. Decide how often you will post on each platform and stick to a schedule. This will help you stay top-of-mind with your audience.
  • Engagement strategy: Social media is all about engagement, so it’s important to have a plan for interacting with your audience. This could include responding to comments and messages, running contests or giveaways, and collaborating with influencers or other businesses.
  • Advertising strategy: While organic reach on social media has been declining in recent years, paid advertising allows you to reach a wider and more targeted audience. Include a budget for social media ads in your marketing plan.

Get help from Roku Agency

From creating engaging posts on the right platforms to measuring the success of your content, Roku Agency can help every step of the way. Get in touch for a personalised call to discuss how we can help you.

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