The 7Ps, also known as the marketing mix, is one of the most commonly used digital marketing strategies put in place by the best digital marketing agencies. From social media marketing to blogging, there are some core facts any digital marketer needs to establish before you can create a really effective campaign, and that’s where the 7Ps come in.


We will explore what each of the 7Ps are, how they can be incorporated into your business, and why using them is so important to building a marketing campaign that gets you sales.

What are the 7Ps?

The seven Ps are comprised of a core four, Product, Price, Place and Promotion which were proposed in 1960, plus an additional three in People, Process and Physical Evidence which were introduced later.


The product is the basis for all other aspects of marketing. It is important to ensure that products meet the needs and wants of customers, as well as ensuring that they are differentiated from competitors. You must assess your target market in order to make sure that you tailor your products accordingly. Your product can come in many forms such as physical items, services, and experiences.


Price is one of the most important factors in marketing because it has huge influence over whether customers will purchase a product or not, and it is easily to compare from one product to the next. You must consider your target market when setting prices, as some consumers may be more price-sensitive than others. You also need to ensure that your products are competitively priced in comparison to competitors, without sacrificing profit margins.


Place is all about making sure the right products are available to the right customers in the right place at the right time. This includes choosing where to distribute and sell products, as well as understanding customer behaviour so that you can create an effective distribution network. You need to consider how you will store and deliver goods, as well as ensuring that you have the right resources to do this.


Promotion is about communicating with customers in order to create awareness and interest for a product or service. This includes advertising, personal selling, public relations, and other strategies that will help your business reach its target market effectively. You must assess which promotion methods are best suited to your target market, as well as craft creative and effective campaigns.

Physical Evidence

Physical evidence refers to tangible aspects of a product or service that customers can see or touch. This includes the packaging, store design, signage, branding, and customer service. You need to consider how your companies physical presence can influence customer behaviour and create a positive experience for them.


Process is about how you create value for your customers and make it easy for them to do business with you. You must consider how you will deliver a product or service, as well as ensure that processes are efficient and effective. This includes considering customer service, payment methods, delivery times and return procedures.


People refers to employees and other stakeholders who are involved in the marketing process. You must ensure that your staff are knowledgeable and well-trained when it comes to customer service, as this can help build customer relationships and loyalty. Additionally, you should also consider how you can engage with external stakeholders such as influencers or consultants in order to create a successful marketing strategy.

Why are the 7Ps important?

The 7Ps of marketing are essential for companies to consider when creating an effective strategy. By assessing each element carefully and understanding their target market, companies can ensure that they create a successful digital marketing strategy that will help them reach their goals.


Digital strategies can include everything from social media campaigns and google ads to google analytics, all of which form your online marketing. Each of these digital marketing efforts is informed by the 7Ps, which is why it is so vital that either your in house marketing team or a digital marketing company establish these core details before getting started with your digital advertising.

Save time with top digital marketing agencies

Setting out the 7Ps in relation to your business is the easy bit. Once you have these established, you need to use the information to build a marketing strategy that gets results. If you are short on time or you just want to make sure you have a long term strategy that works, then a digital marketing agency is the best option to choose.


The next step is finding the best digital marketing agency based near you. At Roku Agency, we assist clients around the globe through specialised SEO and long term marketing plans. Our tried and tested methods have helped many reach wider audiences and get brands in front of customers more likely to provide conversions.


So, if you are a small business looking to grow your audience or an established brand who wants to reach the right clients to keep expanding, make sure to book a quick call with us to find out what we can do for you.

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