For wedding vendors, understanding the timing of when couples begin booking their weddings is crucial for planning, marketing, and securing bookings.


From venues and hotels to catering companies, knowing the key periods when couples are most likely to book can help you optimize your efforts and ensure you are prepared to meet their needs.


In this blog post, we’ll explore the typical timelines for wedding bookings and offer tips on how to capitalize on these trends.

The Typical Wedding Booking Timeline

Engagement Period

  • Engagement Season: Most engagements happen between Christmas and Valentine’s Day, with December being the peak month. This period, known as ‘engagement season,’ triggers the start of the wedding planning process.

  • Initial Research: Shortly after getting engaged, couples begin researching wedding venues, creating budgets, and exploring wedding websites. This is when they gather ideas and start envisioning their big day.

12-18 Months Before the Wedding

  • Venue Bookings: The first major booking is usually the wedding venue. Couples typically secure their venue 12 to 18 months before the wedding date to ensure they get their preferred location and date. This early booking sets the stage for all other planning.

  • Save the Dates: Once the venue is booked, couples often send out ‘save the date’ cards to inform guests of the upcoming wedding. This step is crucial for securing the attendance of key wedding guests and allowing them to plan accordingly.

9-12 Months Before the Wedding

  • Major Vendors: During this period, couples start booking major vendors such as photographers, videographers, and caterers. These vendors are critical to the wedding day experience and are often booked well in advance.

  • Wedding Dress Shopping: Brides typically begin shopping for their wedding dress around this time, ensuring they have enough time for fittings and alterations.

9-12 Months Before the Wedding

6-9 Months Before the Wedding

  • Additional Services: As the wedding date approaches, couples focus on booking additional services like florists, musicians or DJs, and transportation. This is also the time to finalize the guest list and send out formal wedding invitations.

  • Tasting and Trials: Caterers often conduct tastings, and hair and makeup artists hold trials to finalize details and ensure everything meets the couple’s expectations.

3-6 Months Before the Wedding

  • Final Details: Couples use this time to finalize the remaining details, such as wedding stationery, wedding website updates, and seating arrangements. They may also have final meetings with their vendors and wedding party to confirm timelines and special requests.

1-3 Months Before the Wedding

  • Confirmations: The final months are all about confirmations and last-minute adjustments. Vendors confirm details with the couple, ensuring everything is on track for the big day.

  • Rehearsal Dinner: Plans for the rehearsal dinner are finalized, and any remaining payments to vendors are made.

Tips for Wedding Vendors

Maximize Engagement Season

  • Marketing Campaigns: Launch targeted marketing campaigns during engagement season. Highlight your offerings on social media, update your wedding website with fresh content, and consider promotions to attract newly engaged couples.

  • Bridal Shows and Expos: Participate in bridal shows and expos, which are popular during this time. These events are excellent opportunities to meet potential clients and showcase your services.

Stay Visible Year-Round

  • Consistent Online Presence: Maintain an active and engaging online presence throughout the year. Regularly update your website, blog, and social media channels with new content, such as real wedding features, testimonials, and unique wedding food ideas.

  • SEO Optimization: Ensure your online content is optimized for search engines to increase visibility when couples start their research. Use relevant keywords like ‘wedding planning journey‘, ‘wedding venue’, and ‘wedding date’ to attract traffic.

Flexible Booking Options

  • Early Bird Discounts: Offer incentives for early bookings, such as discounts, included wedding insurance or added perks. This encourages couples to secure your services well in advance.

  • Flexible Packages: Provide flexible wedding packages that can be tailored to fit different timelines and wedding budget. This appeals to couples at various stages of their wedding planning process.

Follow Up with Leads

  • Prompt Responses: Respond promptly to inquiries, especially during peak booking times. Couples appreciate quick and helpful responses when making decisions.

  • Personalized Follow-Ups: Follow up with personalized messages to potential clients who have shown interest in your services. Highlight how your offerings align with their wedding style and vision.

Work with Roku Agency for Wedding Marketing

Understanding when people start booking weddings can significantly impact your success as a wedding vendor.

By recognising the key booking periods and adjusting your marketing and service strategies accordingly, you can attract more clients and secure more bookings.


Meeting the needs of couples throughout their wedding planning journey will position your business as a go-to resource for couples planning their dream wedding.


And, if you need any help with finding the perfect couples for your business, get in touch with us. We’re the experts!

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