As a small business, it can be difficult to know when the right time is to hire a digital marketing agency to help your growth as you scale. With a much tighter budget than larger companies and businesses, you don’t want to waste money on something that isn’t necessary or won’t add value in the long run.
At the same time, having an outside perspective and expert advice can help your business grow more quickly than if you were doing everything yourself. It can be more time effective, and cost-effective, and you can get results faster than if you were doing everything yourself.
If you’re wondering whether now is the right time for your small business to hire a digital marketing agency, here are some signs that could indicate it’s time.
1. You’re not seeing the growth you want.
If your efforts to grow your business aren’t yielding the results you expected, it could be a sign that you need help from an agency. Declining sales, low-quality leads, and a lack of engagement with your content are all signs that you may need to consider hiring an agency for help.
2. You’re having trouble targeting the right audience.
If you’re not sure who your target customer is or how to reach them effectively, a digital marketing agency can help you identify and connect with the right people. Did you know that you can keep your advertising costs low by optimising your targeting? Paid advertising platforms like Facebook and Google ads can narrow down your niche and target audience so that your ads hit the right people at the right time.
3. Your competitors are outperforming you.
If your competitors seem to be able to reach their goals faster than you and get more customers, an agency can help you gain the edge by running audits on your business. Providing an outside perspective to your business can sometimes open up more avenues for improvement.
One specific thing agencies can do is provide research on what competitors are doing, as well as reverse engineer strategies like Facebook ads (what kind of content they are putting out, what is performing the best) and keywords they are targeting and ranking for (as part of their SEO strategy).
4. You don’t have enough time or knowledge to do it all.
If you’re stretched too thin and don’t have enough time to focus on your marketing, your business can suffer as a result. Things like content marketing, customer relationship management, email marketing and social media marketing can be extremely time consuming.
Many small business owners also don’t know much about online marketing beyond the basics, so hiring an agency to do the more complicated digital marketing like SEO optimisation, website builds, paid advertising strategies etc. can be extremely beneficial – saving you precious time learning and implementing it yourself.
5. There's been a shift in consumer behaviour and you don't know how to react.
For those in the UK, we know that there’s been a shift in consumer spending as we narrowly avoided a recession in 2022, post-pandemic. With consumer spending habits changing, your sales can drop dramatically. Many small businesses have struggled to adapt and change their digital marketing strategies as a result. Hiring a marketing agency can be a great resource in helping you adjust your digital marketing strategy and respond quickly to any changes up and coming, especially if the agency offers consultancy as part of its digital marketing services.
6. You're looking to add a splash of new life to your brand or launch a new product within the next few months.
If you’re looking for fresh ideas or an injection of enthusiasm, a digital marketing agency can bring the creative edge you need to help you launch your business into its next stage. If your business has recently gone through a rebrand, or those planning on launching a new product within the next few months should consider hiring an agency to ensure that their digital marketing campaigns are consistent and relevant to their target market.
If any of these points sound familiar, then now might be the right time for your small business to hire a digital marketing agency.
Small businesses are much more precious when it comes to investing in the proper tools to help elevate themselves, so knowing when to start hiring digital marketing agencies can be difficult as every business is different. However, if you can recognise any of the above signs, then it might be time to outsource your digital marketing needs and focus on growing your business instead.
Find out how to find the best digital marketing agencies for your small business here.
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