When it comes to digital marketing, hiring a professional agency can be an intimidating prospect.


Not only are these agencies expensive, but they also require a significant investment of time and energy to make sure you’re getting the most out of your money. So why is hiring a digital agency usually so pricey?


This article will explore some of the factors that come into play when costing a digital agency project, so that you can be better informed when deciding if this is the right option for your business. We’ll discuss the expertise and resources a professional agency brings to the table, as well as why it often costs more in comparison to other marketing tactics.


We’ll also get into how Roku Agency is able to cut out many of these costs, to deliver the same results for a significantly cheaper price. Read on to find out more.

1. Digital marketing agencies bring expertise

The primary reason why digital marketing agencies cost more is because these organisations have access to a wide range of expertise and resources. An in-house marketing team of a full-service digital marketing agency could be comprised of designers, developers, copywriters and strategists who have been trained to work on digital campaigns. These professionals are highly knowledgeable in their respective fields, so they can help you create effective strategies that will yield tangible results.

2. Digital marketing campaigns take time to put together

When you’re presented with a proposal made by a digital marketing company, you won’t necessarily know how many hours of research and strategising have gone into it. Digital marketing campaigns require a great deal of planning and preparation in order to be successful. Agencies are experts in their field, and have the knowledge needed to create comprehensive strategies that will bring long-term success. This is why these campaigns tend to cost more – as they take longer to put together, the agency needs to factor in this additional time when pricing their services.

3. Agencies have access to more tools and technology

From data analytics tools to SEO software, the best digital marketing agencies will have access to a wide range of advanced technology to help them create effective campaigns. This means that the agency can deliver better results, as they have access to more powerful tools than what an in-house team could otherwise afford. However, software subscriptions can represent a significant expense for an agency.

4. A London marketing agency will have higher overheads

Depending on where a digital marketing agency is based, their overheads can be more or less expensive. For example, in London, United Kingdom, employers will have to factor in the higher cost of living in comparison to other areas of the UK when pricing their services. This means that clients hiring London digital marketing agencies may end up paying more for the same level of expertise and resources.

Is hiring digital agencies worth it?

The answer to this question will depend on your individual business objectives. If you have a limited budget but require expert advice and guidance in order to reach your goals, then a digital marketing agency could be worth the investment. However, if you are looking to cut costs, then it might be worth exploring other options such as online courses or DIY solutions. Or there’s a third option: Roku Agency.

A leading digital marketing agency - for a fraction of the price

At Roku Agency we understand that most, if not all businesses can’t afford the costly prices charged by traditional London agencies. That’s why we’re committed to offering quality digital services at a fraction of the cost – without compromising on results. Here’s how we cut our costs so that we can pass those savings on to you:


  • We use the latest AI technologies to work smarter and faster. These new programs cut down time spent in all areas of our business, from content marketing to social media marketing services.
  • We offer a standard package of digital marketing services (our famous PICNIC Plan) that we know works for any business, which we only need to tweak slightly for individual clients. This reduces time spent strategising and consulting.
  • We use automatic reporting, so our clients spend less time and money in meetings with us. We’ll just have a monthly catchup call to make sure we’re on the right track.
  • We’re an ecommerce digital marketing agency based around the world. Because our team works remotely, we reduce our overheads to a minimum.

Thanks to our super-effective, super-streamlined PICNIC Plan, our digital marketing services are available to businesses both big and small. If you don’t have the marketing budget for the top digital marketing agencies, but still want the same level of expertise and resources, consider partnering with Roku Agency.

The PICNIC Plan: what do you get for £2000pm?

Our digital marketing strategy has been such a huge success, American Express asked us to teach it to their merchants worldwide. It’s called the PICNIC Plan, and it’s designed to get businesses increased brand awareness and sales.

Our unique, super-streamlined digital strategy is perfect for businesses on a budget. Here’s what you’ll get:

  • Keyword research – we’ll examine what your customers are searching for, so that we can make you their answer
  • Technical SEO – we’ll optimise your site to climb the ranks of Google search
  • Blog content – we’ll create one SEO-rich blog per month to draw people to you, optimised by AI technology
  • Social retargeting campaigns – we’ll target high-interest customers and lead them to convert
  • Ad copywriting – our writers will create attention-grabbing ads in your brand’s tone of voice

Need social media marketing services? Or web development services? We offer these too – we often tailor our PICNIC Plan to suit the needs of individual clients. Contact us today and we’ll set up a free, no-obligation call. We look forward to hearing from you!

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